NextPaw founder Brandon Swenson explains during his Wednesday show floor talk titled "How to Get More Sales from Pet Industry Brands" that store locators that exist today do not answer the questions a consumer has when looking to make a purchase decision.

Because of this, brands are actually sending their visitors back to the search engine insteaf of helping them find a nearby pet store to buy from. With nearly every seat filled, audience members watched live how a consumer can use this new store locator technology to not only see the products a nearby store carries, but how easy it is to take an action that leads to a sale without ever leaving the store locator solution that has been made freely available to every pet industry manufacturer thanks to the World Pet Association.

After the presentation, the question across brands and local retailers was mostly unanimous: How Do We Sign Up? (We'll answer that here. Retailers can click HERE to sign-up and brands can get started HERE.